### Who you are
- 3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles
- Demonstrated hands-on experience administering marketing automation platforms and CRM systems, including architecting cross-platform integrations
- Proven track record of designing, shipping, and maintaining workflow automations that measurably improve operational velocity, team efficiency, or revenue outcomes
- Direct experience evaluating, testing, and implementing applied AI tools or automated workflows within day-to-day business processes
- Demonstrated analytical skills in full-funnel data analysis, pipeline attribution modeling, and translating operational data into cross-functional business recommendations
- Experience with enterprise integration and orchestration platforms (such as Zapier, Make, Workato, or n8n) and B2B data enrichment platforms
- Familiarity with APIs, webhooks, relational database querying (SQL), or scripting
- Experience building, deploying, or testing large language model (LLM)-based workflows or autonomous agents
- Background working within account-based marketing (ABM) or product-led growth (PLG) operating models
- Experience evaluating technology vendors, managing vendor relationships, and leading build-versus-buy analyses ### What the job involves
- As the Marketing & GTM Operations Lead, you will architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams
- You will drive cross-functional efficiency by eliminating manual bottlenecks and designing scalable, automated, and AI-assisted workflows across the lead-to-revenue lifecycle
- In this high-leverage role, you will balance strategic systems architecture with hands-on execution,



prototyping intelligent automations and translating operational insights into executive business cases. Ultimately, your work will empower go-to-market teams to accelerate pipeline velocity, optimize conversion, and focus on high-impact customer engagements
- Audit and re-engineer end-to-end go-to-market processes—including lead capture, enrichment, routing, and handoffs—to eliminate operational friction and accelerate pipeline velocity
- Architect, deploy, and maintain scalable automation frameworks across marketing, enablement, and product releases using a structured impact-versus-effort prioritization model
- Identify, pilot, and implement practical AI applications and intelligent agents that streamline research, campaign production, and reporting while maintaining strict quality and data privacy standards
- Serve as the technical and operational owner of the marketing technology and CRM ecosystem, ensuring seamless data hygiene, governance, lifecycle management, and reliable attribution modeling
- Design robust operational dashboards and reporting suites to track core performance metrics, evaluate campaign return on investment, and deliver data-backed strategic recommendations to executive leadership
- Partner cross-functionally with Sales, Marketing, Customer Success, and Finance to translate complex business requirements into unified definitions, technical architectures, and seamless operational handoffs ### Perks
- Work from (almost) anywhere
- wherever you do your best work
- Mental health and well-being
- company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
- Generous parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Enriched learning and development opportunities
- leadership development & access to thousands of on-demand e-learnings

📌 Marketing & GTM Operations Lead (Toronto)
🏢 OpenTable
📍 Toronto