Lead programmatic campaign activity at WPP Media, using DSP expertise and optimization skills in a hybrid office model.

As Senior Associate, Programmatic, you oversee assigned brands and campaigns from briefing through reporting. The role combines client service, planning, platform setup, activation, optimization, and performance guidance across programmatic channels. You will work with agency partners, clients, internal teams, and coordinators while using platforms including DV360, The Trade Desk, Xandr, and Amazon.

Key Responsibilities:

- Manage campaign timelines, briefings, setup, activation, and reporting
- Build programmatic plans using DSP capabilities and inventory knowledge
- Coordinate media requirements across teams and platforms
- Optimize pacing, performance, quality, and campaign delivery




- Mentor coordinators through vendor meetings and campaign supervision

Requirements:

- At least one year of hands-on programmatic trading experience
- Knowledge of DSPs, exchanges, PMPs, deals, and guaranteed inventory
- Ability to manage priorities, deadlines, and client demands
- Robust communication, problem-solving, and attention-to-detail skills
- Proficiency with Excel, including formulas, pivot tables, and visualizations

Bring programmatic trading, campaign optimization, and client management expertise to WPP Media’s data-driven media operation.

📌 Senior Programmatic Campaign Manager (Toronto)
🏢 WPP
📍 Toronto