Drive bilingual direct-to-consumer campaigns as a Marketing Specialist with Manulife, working hybrid in Montreal and supporting CoverMe and Affinity.

This position supports acquisition, conversion, onboarding, and retention initiatives across paid and owned channels. You will coordinate campaign planning, localization, measurement, and optimization while applying customer insights and Québec market expertise. The work includes collaboration with internal teams, agencies, and business partners.

Key Responsibilities:

- Support integrated campaigns across acquisition, conversion, onboarding, and retention
- Coordinate briefs, assets, approvals, timelines, and deliverables
- Apply segmentation, customer insights, and performance data
- Assist campaign measurement, reporting,



and performance analysis
- Prepare French-language adaptations for Québec audiences

Requirements:

- Three or more years of marketing experience
- Bachelor’s degree in Marketing, Business, or related field
- Experience supporting paid and owned marketing campaigns
- Familiarity with Bill 101 and Bill 96
- Fluency in English and French, written and verbal

Bring campaign coordination, Québec localization, customer insights, and bilingual communication to Manulife’s CoverMe and Affinity marketing programs.

📌 Bilingual Direct-to-Consumer Marketing Specialist (Canada)
🏢 Manulife
📍 Canada