Lead Kits category strategy at Maple Leaf Foods through consumer insight, innovation planning, and cross-functional commercial leadership. Build growth plans grounded in 3Cs and 4 Ps.

As Category Marketing Manager, Kits, you will develop annual category plans and a one-to-three-year innovation pipeline. The work connects consumer, customer, competitor, and company insights with product, price, promotion, and placement decisions. You will partner with Brand, Sales, Finance, Revenue Growth Management, Supply Chain, Product Development, and Operations to deliver measurable results.

Key Responsibilities:

- Develop category plans and monitor revenue, profitability, and market share
- Prioritize innovation and renovation opportunities across the Kits portfolio
- Lead commercialization of recent product innovations and track launches




- Translate brand positioning into packaging and shopper communications
- Turn category plans into selling stories and channel activation

Requirements:

- Bachelor’s degree in business, marketing, or related discipline
- Results in CPG marketing, category management, or commercial roles
- Understanding of P&L;, pricing, promotional, and margin analysis
- Experience translating insights into growth plans and recommendations
- Ability to influence cross-functional teams without direct authority

Bring commercial judgment, analytical capability, and innovation leadership to grow Maple Leaf Foods’ Kits category.

📌 Kits Category Marketing Manager (Canada)
🏢 Maple Leaf Foods
📍 Canada