Lead data-driven marketing for Manulife in a hybrid Strategic Marketing Manager role focused on insurance advisors and growth. Shape media strategies and content.
This manager develops go-to-market plans for high-net-worth advisors within the insurance sector. The work spans market analysis, targeted campaigns, advisor relationships, and cross-functional collaboration. It supports Individual Insurance and Guarantee Wealth Solutions through strategic marketing and clear communication.
Key Responsibilities:
- Develop go-to-market strategies for targeted advisor segments
- Analyze insurance market trends, client needs, and preferences
- Execute digital, print, and in-person marketing campaigns
- Build trusted relationships with advisors and provide tailored support
- Track performance and adjust strategies using data-driven insights
Requirements:
- Strategic marketing experience within the insurance industry
- Experience focused on high-net-worth market clients
- Solid understanding of go-to-market strategies and marketing principles
- Excellent analytical, written, and verbal communication skills
- Proficiency with marketing automation tools and CRM systems
Apply strategic marketing, insurance expertise, and analytical insight to strengthen Manulife relationships with high-net-worth advisors.