Adobe Campaign Classic and CRM expertise drive multichannel customer engagement at Air Transat through email and push notification campaigns.
As a CRM and Relationship Marketing Specialist, you will collaborate with the Relationship Program Manager on customer life cycle campaigns. You will help optimize engagement, loyalty, and business performance through segmentation, workflow management, and reporting. The position includes developing expertise in Batch CRM.
Key Responsibilities:
- Plan, configure, test, deploy, and monitor CRM campaigns
- Coordinate consistent communications across the relationship calendar
- Segment audiences according to marketing and business objectives
- Manage Adobe Campaign Classic workflows and campaign compliance
- Analyze results and recommend performance optimizations
Requirements:
- Degree in marketing, e-commerce, communications, or related discipline
- Two to five years of relationship marketing or CRM experience
- Hands-on relationship campaign execution and coordination experience
- Understanding of databases, segmentation, and performance analysis
- French and English mastery with Adobe Campaign knowledge preferred
Apply CRM campaign execution, audience segmentation, and performance analysis skills to Air Transat's relationship marketing programs.