Own paid acquisition for Betstamp Ventures in Toronto, combining Meta expertise with creative testing and disciplined campaign scaling.
As Performance Marketing Lead, you will run acquisition across consumer brands on Meta and Google. You will manage budgets, bidding, pacing, attribution, tracking, and cohort economics. The work also includes creative briefs, testing, reporting, launch planning, and channel expansion.
Key Responsibilities:
- Structure Meta and Google campaigns across consumer brands
- Manage budgets, bidding, pacing, and daily campaign performance
- Brief designers and use AI tools for creative testing
- Build launch runbooks for paid acquisition within days
- Test recent channels beyond Meta against profitability standards
Requirements:
- Three to six years running paid acquisition for consumer apps or ecommerce
- Hands-on Meta Ads expertise in testing and scaling
- Fluency with attribution, tracking, and cohort economics
- Creative judgment for briefing and evaluating advertisements
- Toronto-based, able to work from King Street West most days
Bring paid acquisition ownership, creative judgment, and performance measurement skills to scale Betstamp Ventures consumer brands.