The Marketing Manager will be responsible for developing and executing ICON Digital’s marketing strategy, managing digital and traditional marketing channels, creating compelling content, supporting sales initiatives, and ensuring consistent brand positioning across all communications. This role requires a hands-on marketer who can balance strategic planning with day-to-day execution and collaborate effectively with Sales, Creative, Operations, and senior leadership.

Key Responsibilities

Marketing Strategy & Brand Management

- Develop and execute annual and quarterly marketing plans aligned with company objectives and growth priorities.
- Manage and strengthen ICON Digital’s brand identity, positioning, messaging, and overall market presence.
- Ensure brand consistency across websites, presentations, proposals, social media, marketing collateral, and other communications.
- Identify market trends, customer needs, competitor activity, and opportunities to increase brand awareness and generate current business.
- Develop campaigns that effectively showcase ICON Digital’s services, projects, capabilities, and client successes.
- Collaborate with senior executive management to communicate marketing strategies, objectives, and priorities to external marketing agencies, ensuring initiatives are effectively coordinated, executed, and aligned with company goals.

Digital Marketing & Content

- Manage ICON Digital’s digital presence, including website content, social media channels, email marketing, and other digital platforms.
- Develop and maintain a content calendar across relevant marketing channels.
- Create, coordinate,



and oversee content such as case studies, project highlights, social media posts, articles, newsletters, presentations, videos, and promotional materials.
- Manage digital marketing campaigns, including SEO, SEM, paid advertising, email campaigns, and social media initiatives where applicable.
- Monitor website traffic, campaign performance, engagement, lead generation, and other key marketing metrics.
- Use analytics and performance data to continuously improve marketing activities and return on investment.

Sales & Business Development Support

- Partner closely with the Sales and Account Management teams to develop marketing materials that support lead generation and client engagement.
- Create and maintain sales collateral, capability decks, presentations, case studies, brochures, and other business development materials.
- Support responses to RFPs, RFQs, client questionnaires, presentations, and proposals by providing marketing content, company information, and branded materials.
- Assist with client presentations, pitches, and strategic business development initiatives.
- Develop campaigns and materials targeted toward key industries, clients, and prospective customers.
- Assist internal teams with the preparation, coordination,



and completion of Requests for Proposals (RFPs), Requests for Information (RFIs), and client questionnaires, ensuring accurate and timely submissions.

Events & Corporate Communications

- Coordinate marketing activities for industry events, trade shows, client events, sponsorships, and company initiatives.
- Support internal and external corporate communications, including company announcements, achievements, project launches, and industry recognition.
- Identify opportunities for partnerships, awards, industry exposure, and public relations.
- Work with internal teams and external vendors to coordinate event materials, promotional items, signage, and other marketing requirements.
- Manage multiple marketing projects simultaneously while maintaining timelines, budgets, and quality standards.
- Coordinate with internal Creative, Digital, Production, and other departments to execute marketing initiatives.
- Manage relationships with external agencies, freelancers, printers, media partners, and other marketing vendors as required.
- Manage the marketing budget and monitor expenditures against approved plans.
- Maintain organized marketing assets, brand resources, templates, photography, project files, and other materials.

Reporting & Performance

- Establish and monitor marketing KPIs and campaign objectives.
- Track lead generation, engagement, website performance, campaign results, and other relevant metrics.
- Prepare regular marketing reports and provide recommendations to senior management.
- Evaluate the effectiveness of marketing initiatives and adjust strategies ba

📌 Marketing Manager (Canada)
🏢 ICON Digital Productions
📍 Canada