About Us
Daily Driven Exotics (DDE) is a globally recognized automotive and lifestyle YouTube brand with a strong and loyal international audience. Our content is rooted in storytelling, entertainment, supercars, automotive culture and lifestyle, reaching millions of viewers across multiple digital platforms. We operate in a fast-paced, highly creative environment where content, timing and execution matter. We're looking for an experienced Senior Social Media Manager who can take ownership of our social media strategy, drive audience growth, analyze performance and manage complex campaigns from planning through execution. This is a hands-on leadership role for someone who understands the creator economy, knows how to turn data into actionable decisions and can independently manage multiple priorities while keeping the bigger picture in mind. Role Overview The Senior Social Media Manager will oversee the planning, strategy, execution and performance of DDE's social media presence, with a primary focus on maximizing the growth and reach of our YouTube channel. This role goes beyond scheduling and publishing content. We're looking for someone who understands what drives views, engagement and audience retention, particularly on YouTube, and can use performance data to continuously improve our content strategy. You'll be responsible for planning ahead, monitoring performance, identifying opportunities and making informed decisions about what is working, what isn't and what needs to change. In addition to social media management, this position will oversee the coordination and execution of larger brand campaigns and partnerships. These projects often involve multiple deliverables, platforms, timelines and internal stakeholders, requiring someone who is exceptionally organized, detail-oriented and capable of keeping complex projects on track. We're looking for a proactive, analytical and highly accountable individual who takes ownership of their work, works independently and doesn't need constant direction to move things forward.

Key Responsibilities
Social Media Strategy & Management
- Develop and oversee a multi-platform social media strategy across YouTube, Instagram, Facebook, TikTok, Snapchat and other relevant platforms.
- Plan and manage the content calendar, ensuring consistent publishing and alignment with the overall content and business strategy.
- Oversee daily content execution, including publishing, captions, copywriting, scheduling and platform optimization.
- Work closely with in-house editors and the creative team to identify opportunities to repurpose long-form YouTube content into Shorts, Reels, TikToks and other short-form content.
- Identify trends, content opportunities and platform-specific strategies to maximize reach, engagement and audience growth.
- Stay up to date with platform changes, algorithms, emerging trends and best practices. YouTube Analytics, Strategy & Optimization
- Analyze YouTube Studio analytics to understand channel performance, audience behaviour, traffic sources, click-through rates, audience retention and overall video performance.
- Develop compelling, strategic YouTube titles and thumbnail concepts designed to improve click-through rates and maximize video views.
- Identify patterns in top-performing and underperforming content and translate findings into actionable recommendations.
- Monitor video performance after publishing and identify opportunities to improve results.




- Use historical performance, audience insights and current trends to help inform future content planning.
- Continuously evaluate what's working, what's not and what adjustments should be made to improve performance.
- Provide regular performance reports and communicate key insights, opportunities and recommendations to management. Campaign & Project Management
- Oversee the planning and execution of social media campaigns.
- Manage complex campaigns involving multiple deliverables, platforms, timelines, stakeholders and approval processes.
- Ensure all campaign commitments, sponsored content requirements, posting schedules and deadlines are met.
- Manage multiple campaigns and priorities simultaneously without losing attention to detail.
- Take ownership of campaign execution from initial planning through final delivery and reporting. Performance & Reporting
- Establish and monitor key performance indicators across all social platforms.
- Prepare regular performance reports highlighting growth, engagement, reach, views and other relevant metrics.
- Identify opportunities for improvement and develop strategies based on measurable results.
- Use data to support decisions rather than relying solely on assumptions or trends.
- Communicate performance insights and strategic recommendations to management. Team Collaboration & Execution
- Work closely with the production, editing and creative teams to ensure content aligns with the overall brand direction.
- Provide direction and feedback on content opportunities, titles, thumbnails and social media execution.
- Capture behind-the-scenes content and support on-site shoots or events when required.
- Take initiative, solve problems independently and ensure priorities continue moving forward.
- Maintain a high level of organization and accountability across all responsibilities. Qualifications
- 5+ years of experience in social media management, digital marketing or content strategy, preferably within a creator, entertainment or media-focused business.
- Strong, hands-on experience managing and growing large YouTube channels.
- Advanced understanding of YouTube Studio analytics, including click-through rates, audience retention, traffic sources and video performance.
- Proven ability to develop effective YouTube titles and thumbnail strategies that drive clicks and views.
- Experience using analytics to develop content strategies and make informed decisions.
- Strong project and campaign management experience, including managing complex projects with multiple moving parts and deadlines.
- Exceptional organizational skills and attention to detail.
- Strong written communication and copywriting skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Comfortable working independently, making decisions and taking ownership without requiring constant direction.
- Strong understanding of social media platforms, algorithms, audience behaviour and content trends.
- A solid understanding of automotive culture, terminology and the automotive enthusiast audience.




- Ability to communicate effectively with internal teams, management and external brand partners. The Ideal Candidate We're looking for someone who is:
- Analytical: Naturally looks at the data, understands performance trends and uses insights to make better decisions.
- Highly organized: A true Type A personality who is detail-oriented, structured and on top of every deadline and deliverable.
- Self-sufficient: Comfortable working independently, making informed decisions and moving projects forward without needing constant direction or approval.
- Proactive: Thinks ahead, anticipates problems and identifies opportunities before being asked.
- Accountable: Takes ownership of responsibilities and follows through on commitments.
- Strategic: Understands the bigger picture and knows how individual content decisions contribute to overall channel growth.
- Adaptable: Comfortable working in a fast-paced environment where priorities can shift quickly.
- Automotive-minded: Understands automotive culture, terminology and what resonates with the DDE audience. We need someone who can be trusted to take ownership of the social media operation, manage complex campaigns and make smart decisions that drive results. Bonus Skills
- Experience working with large YouTube creators, automotive brands or entertainment-focused media companies.
- Experience developing YouTube thumbnail concepts and working with graphic designers.
- Experience with Adobe Creative Suite, Canva or similar design software.
- Understanding of branded content, sponsorship integrations and influencer marketing.
- Experience coordinating content production, shoots, events or large-scale campaigns.
- Experience with social media scheduling, reporting and analytics tools. Perks
- Market-competitive salary of $70,000–$85,000 CAD, based on experience.
- Flexible schedule.
- Paid time off.
- Remote position.
- Opportunity to work with a globally recognized YouTube and automotive media brand.
- Cooperative, creative and fast-paced work environment.
- Opportunity to have a direct impact on the growth and direction of the brand.

Experience:

- Senior Social Media Management: 5 years (preferred)
- YouTube Channel Management / Analytics: 3 years (preferred)
- Digital Marketing: 5 years (preferred)
- Campaign / Project Management: 3 years (preferred)

How to Apply
Please send:
- An introduction explaining why you would be a great fit for this role.
- Your resume outlining relevant experience.
- A portfolio showcasing previous social media work, strategies and campaigns.
- Examples of YouTube channels or social accounts you've managed or helped grow.
- Examples of YouTube analytics and performance improvements you've achieved, including CTR, views, audience retention or subscriber growth, where possible.
- Examples of YouTube titles, thumbnail strategies or content decisions you've developed based on performance data. We are particularly interested in candidates who can demonstrate how they've used analytics to identify opportunities, make strategic changes and improve content performance. Pay: $70,000.00-$85,000.00 per year

Benefits:
- Flexible schedule
- Paid time off
- Work from home

Experience:
- YouTube Channel Management : 3 years (preferred)
- Social media management: 5 years (preferred) Language:
- English (required) Work

Location:
Remote

📌 Senior Social Media Manager (Canada)
🏢 Daily Driven Exotics
📍 Canada