04 Nov
|
Mahogany Homeowners Association
|
Calgary
04 Nov
Mahogany Homeowners Association
Calgary
Position Summary The Marketing Coordinator is responsible for the day-to-day coordination, creation, and delivery of marketing, communications, and community engagement initiatives for the Mahogany Homeowners Association. Reporting to the General Manager, this role acts as the primary hands-on owner for MHOA’s digital and print channels, ensuring residents, members, sponsors, and community stakeholders receive timely, accurate, and engaging updates regarding programs, lake facilities, events, and community operations. This position balances creative production (graphic design and copywriting) with administrative coordination, vendor relations, and on-the-ground support for MHOA events and seasonal launches.
Key Responsibilities
1. Content Development & Editorial Management
- Exercise sound editorial judgment and professional writing skills to write, edit, proofread, and design engaging resident-facing communications across print, digital, and email channels.
- Lead the end-to-end production of the bi-weekly *"What’s Up Mahogany?"
* newsletter, including editorial planning, content collection, graphic layout, distribution, and basic engagement reporting.
- Produce copy and visual assets for seasonal program guides, community flyers, signage, facility notices, and event promotions.
- Ensure all communications adhere to established MHOA brand standards, visual guidelines, and organizational messaging. 2. Digital Channels & Social Media Oversight
- Manage day-to-day updates for the MHOA website (WordPress/Elementor), ensuring program links, event details, registration dates, and operational hours remain accurate and current.
- Plan, schedule, and publish content across MHOA social media platforms (e.g., Meta Business Suite). Monitor public comments and messages, escalating operational inquiries to appropriate departments as needed.
- Build, maintain, and manage online forms and surveys (JotForm) for event sign-ups, community feedback, and departmental intakes.
- Deploy email broadcasts and targeted digital updates for seasonal program launches, facility announcements, and operational notices.
- Perform routine monitoring of core digital metrics (website traffic, email open rates, social engagement) to track reach and performance.. 3. Event Marketing & Community Safety Communications
- Coordinate promotional materials and digital marketing campaigns for MHOA community events (approx. 12/year) and seasonal program launches.
- Design and coordinate physical promotional assets, including posters, banners, mobile billboards, directional signage, and event maps.
- In collaboration with Facility Operations, promptly communicate critical lake and water safety updates (e.g., flag status changes, open-water/ice conditions, and seasonal guidelines) across all channels.
- Provide on-the-ground media/communications support during key community events, including live social coverage, signage placement, and photography capture. 4. Sponsorship Execution & Vendor Coordination
- Serve as the primary point of contact for routine sponsorship inquiries and send standardized package information.
- Coordinate the fulfillment of contracted sponsor benefits (e.g., logo placement on the website, newsletter ads, event signage, and social media mentions).
- Prepare production-ready files for external print and signage vendors; manage orders, deadlines, and delivery/installation specs within approved budgets. 5. Coordination of Junior / Intern Resources
- Provide day-to-day direction, workflow coordination, and task assignment to seasonal interns (e.g., Communications Planner) or student contractors.
- Review intern deliverables (e.g., social posts, print prep, administrative documentation) to ensure quality control, brand consistency, and timely execution. 6. Administrative & Operations Support
- Maintain the marketing and communications editorial calendar to ensure balanced, timely cross-departmental messaging.
- Organize and maintain digital file archives, including photography libraries, graphic templates, design assets, and campaign records.
- Perform basic administrative duties related to marketing operations, including invoice tracking for vendor billing within designated budget parameters.
- Other related duties as assigned by the General Manager. Core Competencies
- Technical
Skills:
Proficiency in Canva (or Adobe Creative Cloud), WordPress (Elementor), email marketing software (e.g., Mailchimp), and Meta Business Suite.
- Communication: Strong writing, editing, and proofreading skills with an eye for detail and audience tone.
- Organization & Multitasking: Ability to prioritize multiple campaign deadlines and recurring publications in a dynamic environment.
- Interpersonal & Customer Service
Skills:
Approachable, tactful, and skilled when interacting with residents, cross-functional staff, vendors, and sponsors.
- Creativity & Outside-the-Box Thinking: Ability to generate fresh design ideas, craft engaging campaign themes, and develop resourceful solutions when marketing community events or overcoming operational constraints.
- Adaptability & Problem-Solving:
Flexible and resilient in a fast-paced environment; capable of adjusting priorities quickly to address weather-dependent lake updates, event changes, or urgent community notices.
- Independence & Initiative: Self-motivated with sound judgment; comfortable working both independently and alongside event and operational teams. Qualifications & Experience
-
Education:
Post-secondary diploma or degree in Marketing, Communications, Public Relations, or a related field.
- Relevant
Experience:
1–3 years of hands-on experience in marketing coordination, content creation, digital communication, or event promotion.
- Graphic Design & Creative Production: Demonstrated experience creating digital and print graphic assets using Canva and/or Adobe Creative Suite (InDesign, Photoshop, Illustrator).
- Digital Communications & Social Media: Proficiency in web content management systems (WordPress/Elementor) and social media management tools (Meta Business Suite).
- Online Forms & Workflows: Hands-on experience building and managing online forms, workflows, and registration portals using JotForm.
- Email Marketing: Experience with email marketing platforms (e.g., Mailchimp).
- Workplace Software: Proficient with Microsoft Office 365 (Word, Excel, PowerPoint, Teams).
- Schedule Flexibility: Willingness to work occasional evenings or weekends to support seasonal events, program launches, or urgent community announcements.
- Background Check: Must successfully complete a Vulnerable Sector Police Information Check.
- Physical Demands: Ability to perform occasional light physical tasks associated with event setup (e.g., lifting up to 30–40 lbs of signage, banners, or print collateral) and outdoor facility walkthroughs in varied weather conditions. Measures of Success Performance in this role will be evaluated through a combination of:
- Timely & Accurate Delivery: On-time publication of the bi-weekly *"What’s Up Mahogany?"
* newsletter and prompt deployment of time-sensitive resident communications and facility updates.
- Channel & Platform Accuracy: Maintaining up-to-date, error-free content across the website, registration forms (JotForm), and active social media platforms.
- Sponsorship Fulfillment: Consistent and accurate delivery of all contracted sponsor benefits across digital, print, and event touchpoints.
- Creative Quality & Brand Consistency: Delivering visually appealing, professional, and brand-compliant promotional materials for events, programs, and facility notices.
- Cross-Departmental Collaboration: Effective, professional coordination with internal teams (events, programs, facility operations) and successful task direction for junior/intern support staff. Expected hours: 40.0 per week
Benefits:
- Casual dress
- Company events
- On-site parking
- Paid time off Work
Location:
In person
📌 Marketing Coordinator (Calgary)
🏢 Mahogany Homeowners Association
📍 Calgary