Overview The Marketing and Business Development Assistant supports marketing, client engagement, and business development activities at Creative Lifepath Coaching. This role contributes to promoting coaching services, increasing online visibility, and attracting potential clients through digital marketing campaigns and coordinated promotional initiatives. The position involves supporting the company's online presence, maintaining website content, conducting market research, and assisting with the development of marketing strategies that encourage personal growth, career development, and client engagement. Duties
- Support digital marketing and email campaigns, including Facebook Advertising and Google Ads, to promote coaching services and reach potential clients.
- Monitor campaign performance using Google Analytics and other analytical tools to identify audience engagement and marketing opportunities.
- Assist with website management, update WordPress content, and apply basic SEO and HTML techniques to improve online visibility and user experience.
- Conduct market and competitor research to identify potential clients, industry trends, and opportunities for business growth.
- Support client outreach, business development initiatives, and promotional activities related to coaching programs and services.
- Prepare and adapt marketing materials, presentations, and digital content using Adobe Creative Suite.
- Assist with managing marketing activities, organizing promotional information,



and monitoring marketing budgets.
- Coordinate marketing updates and promotional projects with colleagues to maintain consistent company messaging. Your impact: Your marketing insights and coordinated promotional efforts help Creative Lifepath Coaching expand its reach, connect with potential clients, and increase awareness of its coaching services. Requirements Required:
- Practical knowledge of marketing, market research, digital marketing, and business development.
- Ability to support digital campaigns, maintain website content, and organize marketing information.
- Familiarity with WordPress, SEO, basic HTML, email marketing, Google Analytics, and Google Ads.
- Solid organizational, communication, and analytical skills.
- Ability to research target audiences and identify opportunities to improve marketing performance. Preferred:
- Experience with Facebook Advertising, social media marketing, and online promotional campaigns.
- Familiarity with Adobe Creative Suite and digital content creation.
- Experience supporting sales, client engagement, or service promotion.
- Understanding of coaching, personal development, or career development services.
- Ability to interpret marketing results, prepare reports, and communicate findings clearly. Pay: From $64,283.43 per year

Benefits:
- Company car
- Dental care
- Extended health care
- Flexible schedule Work

Location:
In person

📌 Marketing and Business Development Assistant (Edmonton)
🏢 Creative Lifepath Coaching
📍 Edmonton