*This role is open to remote based candidates based in Canada, with a preference for PST/EST We’re looking for an Account Executive to join our Parks and Recreation team. Parks and rec departments run some of the most-used services in a community, from programs and camps to facilities and memberships, and many still rely on dated systems. You will help cities, towns, and counties move to Traction Rec, the recreation management platform built on Salesforce. You will own the full sales cycle, from first conversation through RFP, contract and handoff, and spend most of your day in consultative conversations with recreation leaders, finance teams, and IT as a trusted advisor, helping them build a confident case for change with their councils and communities. Who we are At Traction Rec, community is at the heart of everything we do. We empower nonprofit organizations like YMCAs, Jewish Community Centers (JCCs), and Boys & Girls Clubs of America (BGCA) to strengthen their communities through great technology built on the Salesforce platform. By enabling these organizations to deliver their services more efficiently, we help them focus on creating meaningful connections and driving positive change where it matters most. We believe that business is a powerful force for good. As part of this belief, we’ve committed to the Pledge 1% for the Planet, dedicating 1% of our time, product, profit, or equity to supporting environmental and community causes. This commitment reflects our dedication to creating a positive impact that extends beyond technology. Our passion for community and innovation has earned us recognition, including:
- Salesforce Nonprofit Sales Partner of the Year and ISV Partner of the Year
- Globe & Mail's Top Growing Companies of 2024
- Deloitte's Technology Fast 50 winner




- Deloitte's Technology Fast 500 winner At Traction Rec, we live our values: Community, Authenticity, Impact, Fun, and Growth. As a Living Wage Certified employer in British Columbia, we are dedicated to supporting not just the communities we serve but also the people who make it all happen—our team. If you’re passionate about making a difference and want to join a company that puts community first, we’d love to have you on this journey with us. Together, let’s create stronger, healthier, and more connected communities. Skills Traction Rec’rs come from a variety of backgrounds, and we are eager to find people that are from diverse backgrounds. For this role, you might have :
- Bachelor’s degree or equivalent experience
- 5+ years in client facing B2B sales (SaaS specific experience a benefit)
- Experience selling to public sector, government, or municipal buyers (parks and recreation experience is a strong asset)
- Comfort with long, multi-stakeholder sales cycles and formal procurement, including RFPs and council approvals
- A track record of successful quota achievement and successful in net new customer acquisition
- Ability to build relationships with client leadership and establish trusted advisor status through strong business acumen
- A passion for working with municipalities and community organizations
- Experience or strong interest in business application or CRM technology
- Exceptional verbal and written communication,



including RFP responses and executive summaries
- Strong interpersonal and presentation skills
- Entrepreneurial mindset demonstrating collaboration and excitement to build a business
- Proven proficiency in account/territory planning and account engagement strategies
- Implementation of sales strategies and methodologies (such as MEDDIC)
- Demonstrate success in fast-paced, cooperative team selling environments
- Bonus points if you’ve spent time in local government, parks and recreation, community centers or the Salesforce ecosystem What You Will Be Doing
- Territory planning and prospect activities
- Lead generation at target accounts and key stakeholder engagement
- Promote and attend municipal and recreation industry events
- Sales discovery and qualification using established sales methodology
- Navigate public sector buying processes, including RFPs, procurement rules, council and committee approvals, and budget cycle
- Drive sales strategy plans and execution to consistently achieve or exceed sales revenue and activity goals
- Identification of organization pain points and objectives while aligning to Traction Rec solutions
- Relationship management with multiple stakeholders at various levels, including recreation directors, program managers, finance, IT, and procurement
- Client presentations (remote and onsite) to large and small audiences
- Management of contracting, negotiation, objection handling, and client procurement processes
- On-going account management and advocacy for client success
- Building brand awareness in the municipal parks and recreation markets
- Working alongside key external partners while executing joint strategies
- Seek growth

📌 Account Executive, Parks and Recreation (Vancouver)
🏢 Traction Rec
📍 Vancouver