Lead Sidetrade’s global demand engine from Calgary’s hybrid workplace, combining B2B SaaS marketing expertise with pipeline growth leadership. As Vice President Demand Generation, you will own strategy and execution across Europe and North America. Build demand programs spanning paid media, SEO/SEM, email nurture, content, webinars, and field events. Partner with Sales leadership on targets, campaign priorities, and ABM programs. Use Marketo, Salesforce, and intent platforms to strengthen reporting and attribution. Key Responsibilities:
Own global demand generation strategy across target markets Build and lead the demand generation team Execute integrated campaigns across multiple channels Develop ABM programs for strategic enterprise accounts Present pipeline and ROI reporting to executives Requirements:
Eight or more years of progressive B2B SaaS marketing experience Three or more years leading senior demand generation functions Proven pipeline scaling and measurable revenue impact Experience with Marketo, Salesforce, and ABM platforms Robust analytical, leadership, and communication skills Shape Sidetrade’s demand strategy through ABM, multi-channel campaigns, marketing technology, and accountable pipeline reporting.