Shape audience activation and monetization strategy at CBC/Radio-Canada through product leadership, data strategy, and ad experience evolution. This permanent, full-time Director role sits within Digital Media and partners with Media Solutions. You will support audience segmentation, inform monetization data roadmaps, and strengthen CBC and Radio-Canada’s broader digital ecosystem. The hybrid arrangement combines in-office and work from home in Toronto. Key Responsibilities:

Support day-to-day audience segmentation activities Inform monetization data strategy and roadmaps Activate first-party audience data to generate revenue Establish testing practices for ad experiences Create product synergies across the digital ecosystem Requirements:

Five to seven years leading progressively in media or advertising Expertise in advertising, digital transformation, and consumer behaviour Adaptability and resilience during organizational change Superior relationship management and strategic negotiation skills Bilingual French and English proficiency highly desirable Bring monetization, audience data, and strategic relationship leadership to CBC/Radio-Canada’s evolving digital products.

📌 Director Audience Activation Monetization (Toronto)
🏢 CBC / Radio-Canada
📍 Toronto