Lead full-funnel ecommerce campaigns at AlgaeCal using strategic planning and data-driven optimization across coordinated customer journeys. Work from home is available. As a senior marketing leader, you will plan and execute D2C campaigns from initial concept through reporting and learning. You will coordinate paid media, email, loyalty, creative, customer service, and analytics. The work supports revenue growth while keeping customer experiences connected and compliant. Key Responsibilities:

Plan and execute D2C campaigns across the full funnel Coordinate channels, stakeholders, approvals, launches, and optimization Align offers, journeys, landing pages, bundles, and promotions Allocate campaign budgets with Paid Media teams Review performance and identify revenue leakage Requirements:

2+ years leading ecommerce D2C marketing campaigns Experience managing six-figure monthly marketing budgets Expertise with CPA, ROAS, revenue, and contribution margin Knowledge of martech, adtech, attribution, analytics, and testing Understanding of health marketing claims and disclaimers Bring ecommerce leadership, full-funnel thinking, and campaign optimization expertise to AlgaeCal’s revenue-focused marketing team.

📌 Senior Ecommerce Campaign Marketing Manager (Toronto)
🏢 McFadyen Digital
📍 Toronto