04 Nov
|
Eneon ES
|
Calgary
Employer Description Eneon is a leading Battery Energy Storage System (BESS) company and one of the fastest growing in the renewable energy and energy management industries. We are a tight-knit team of seasoned professionals who engineer, integrate, and operate premium BESS solutions across North America.
Eneon is an opportunity to hit the ground running with a growing organization, to be a part of its growth, and to help drive the global energy transformation at large. Eneon is also an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We believe diverse teams and diverse perspectives lead to better outcomes and breakthrough thinking, which are differentiators in any business and fundamental to our long-term success.
Position Description Eneon is seeking a Marketing Manager to lead the development and execution of our marketing strategy as the company expands its capabilities and reach across the North American energy storage market.
This is a hands-on B2B marketing role with meaningful strategic ownership. The Marketing Manager will develop Eneon’s market positioning, evolve the company’s brand and messaging, position its growing capabilities across equipment integration, controls, monitoring, and services, build customer-facing content and sales tools, manage key marketing channels and initiatives, and use market intelligence and performance data to continuously improve the company’s approach.
The Manager must be comfortable moving between strategy and execution in a technical environment. The person in this role will understand Eneon’s business, technology, customers,
and competitive landscape; translate that knowledge into transparent marketing priorities and deliverables; and independently drive initiatives from concept through completion. Key responsibilities include:
Develop, own and maintain Eneon’s marketing strategy, translating business and commercial priorities into clear objectives, initiatives, and resource priorities.
Develop and refine Eneon’s market positioning, value proposition, customer narratives, and competitive differentiation as the company evolves and expands into new capabilities, offerings, and market segments.
Conduct ongoing market, customer, and competitive research to identify emerging trends, customer needs, competitive threats, and credible growth opportunities.
Translate market insights into actionable recommendations for leadership & Sales, including implications for positioning, target segments, and go-to-market strategy.
Brand, Messaging, & Content
Own and evolve Eneon’s brand and messaging framework, ensuring a clear and consistent story across priority markets, audiences, capabilities, and channels.
Translate technical capabilities into accurate, accessible, and commercially relevant messaging for technical and non-technical audiences.
Lead the redevelopment of Eneon’s website, including structure, messaging, content, agency coordination, and ongoing management.
Develop and maintain core marketing and sales materials, including presentations, one-pagers, case studies,
website content, thought leadership, announcements, and event collateral.
Develop positioning, messaging, and launch materials for existing and new offerings, capabilities, services, and markets, working with relevant departments to ensure accuracy and commercial relevance.
Maintain brand standards, templates, approved proof points, and an organized library of reusable content and marketing assets.
Develop and manage an annual and quarterly marketing roadmap, including initiatives, deliverables, timelines, channels, dependencies, and priorities.
Own execution across Eneon’s primary marketing channels, including the website, LinkedIn, conferences and events, company announcements, and other market-facing activities.
Manage the content and editorial calendar to maintain consistent, relevant, and timely external communications.
Establish and track KPIs for marketing initiatives and channels, including digital engagement, content performance, website activity, event results, and delivery against plan.
Use performance data and commercial feedback to recommend changes to marketing priorities, content, channels, and resource allocation.
Cross-Functional & Agency Management
Work cross-functionally with leadership and all departments to align marketing priorities and develop credible customer-facing materials.
Proactively gather technical information, customer insights, project examples, proof points, and other inputs required for marketing and sales materials.
Support customer engagement with presentations, collateral, research, messaging, and other tools.
Select and manage external design, website, PR, photography, and othe
📌 Marketing Manager (Calgary)
🏢 Eneon ES
📍 Calgary