Shape customer-centric growth strategies at Mars through innovation commercialization, shopper marketing, and cross-functional execution. Translate insights into plans that drive category, brand, and customer performance.

This leader connects Marketing and Sales within a consumer-packaged goods workplace. The work spans customer activation, innovation launches, annual planning, promotional programs, and omnichannel marketing. Success requires strong storytelling, stakeholder management, and commercial judgment.

Key Responsibilities:

- Develop customer-specific innovation plans with cross-functional teams
- Build selling stories supporting distribution and incremental growth
- Lead shopper, consumer, seasonal, and omnichannel programs
- Evaluate activation effectiveness through ROI analysis




- Translate brand strategies into customer execution plans

Requirements:

- Degree-level education or equivalent
- Experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning
- Experience leading innovation launches and customer activation
- Experience working with customer teams and senior commercial leadership
- Strong communication, presentation, storytelling, and project management skills

Bring customer marketing, innovation activation, and stakeholder leadership expertise to Mars while delivering measurable commercial growth.

📌 Customer Marketing Strategy Leader (Toronto)
🏢 Mars
📍 Toronto