Lead integrated B2B marketing strategy at PwC Canada, using client insight and campaign expertise to advance business priorities. Partner with senior leaders across marketing and sales. As a Senior Marketing Manager, you will develop measurable programs that build awareness, deepen engagement, and contribute to pipeline growth. You will translate business goals into focused plans across a complex, matrixed organization. The work spans audience-led journeys, demand generation, and sales enablement. Key Responsibilities:
Translate growth priorities and client needs into marketing strategies Lead integrated campaigns across digital, content, events,
and social Connect client journeys with relevant sales follow-up Measure performance and optimize marketing investments Develop executive messaging and thought-leadership programs Requirements:
Progressive B2B strategy and integrated campaign experience Understanding of buyer journeys, segmentation, and demand generation Ability to advise senior leaders and influence stakeholders Experience managing complex programs, budgets, and deadlines Solid analytical, written, and verbal communication skills Bring B2B strategy, audience insight, and measurable campaign leadership to PwC Canada’s marketing priorities and client growth.