Senior Insights Analyst - Consumer, Shopper & Market Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Who We Are Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

About The Role Essity is seeking a Senior Market Research Analyst (Insights Analyst) to lead the analysis and interpretation of market, consumer, and shopper data to drive strategic business decisions. In this role, you will design, execute, and synthesize research across areas such as competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for assigned brands or categories.

This is a hybrid role (3 days/week in office) based in one of the following Essity office locations (Philadelphia, Charlotte, Oakville or Appleton). We’re looking for individuals who challenge the status quo, embrace innovation, and thrive in a fast-paced environment. At Essity, we are committed to continuous improvement — of our products, our business, and ourselves.

What You Will Do Insights Generation & Business Impact

Analyze market, consumer, shopper, and customer data to identify opportunities, risks,



and growth drivers.

Translate complex data into clear, actionable recommendations to support both strategic and operational decision-making.

Proactively identify trends and implications for assigned brands or categories.

Market & Data Analysis

Leverage syndicated data sources (e.g., Nielsen, Kantar, Numerator, Circana) to monitor category performance and competitive landscape.

Conduct ongoing market tracking, including monthly performance reviews and trend analysis.

Support development of market sizing, forecasting, and category growth projections.

Research Design & Execution

Support or lead market research studies, selecting appropriate methodologies to meet business objectives.

Ensure all research aligns with global standards and delivers high-quality, reliable insights.

Partner with external research agencies and vendors, managing relationships, timelines, and deliverables.

Reporting & Communication

Develop reports, dashboards, and scorecards to effectively communicate insights to stakeholders.

Present findings in a compelling and concise manner to influence decision-making.

Contribute to knowledge-sharing across teams and maintain the market research library.

Cross-Functional Collaboration

Work closely with marketing, sales,



and strategy teams to validate plans and ensure decisions are insight-driven.

Actively contribute to customer, consumer, and shopper-related business decisions.

Share best practices and contribute to insights communities and projects.

Who You Are

3–5 years of experience in market research, either on the client side or within a consulting/agency setting, supporting consumer packaged goods (CPG) businesses

Strong analytical skills with the ability to synthesize data into meaningful insights and recommendations

Experience working with syndicated data tools such as Nielsen, Circana, Numerator and/or Kantar

Solid understanding of quantitative and qualitative market research methodologies

Ability to manage multiple projects and stakeholders in a fast-paced environment

Strong communication and storytelling skills with data

Experience managing external vendors or research partners is preferred

What We Can Offer You At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits Competitive annual salary range + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

Wellness program provided through Rally

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match and annual employer base contribution

Company paid Basic Life

📌 Senior Insights Analyst (Winnipeg)
🏢 Essity
📍 Winnipeg