Own paid search strategy and financial performance in Montreal, using Google Ads expertise to scale traffic while protecting margin. As Head of Paid Search, you will direct portfolio-wide acquisition through Google Ads, with Microsoft Ads and emerging high-intent platforms supporting growth. This senior leadership role requires commercial judgment, financial ownership, and hands-on command of search operations. You will guide account structure, bidding, keywords, audiences, and performance improvement priorities. Key Responsibilities:

Define paid search strategy across the portfolio Own revenue, spend, net revenue, and ROAS Scale volume while protecting margin Prioritize vertical, GEO, keyword, bid, and funnel improvements Report insights and recommendations to senior leadership Requirements:

5+ years in paid search or performance marketing 3+ years leading a team or channel Large-scale Google Ads budget ownership Expertise in Search, Performance Max, Smart Bidding, and scripts Solid commercial and financial acumen Lead portfolio paid search performance through Google Ads expertise, commercial discipline, and measurable revenue and profitability results.

📌 Head of Paid Search Strategy (Winnipeg)
🏢 Valnet Tech Sites
📍 Winnipeg