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Post End Date: November 22, 2026 at 11:59 PM

This job advertisement is to fill an existing vacancy in the Administrative Professional (Employee Group)

About the Role:

Reporting to the AVP, Ancillary Services, the Associate Director, Marketing and Business Development is accountable for providing strategic leadership for the planning, development, implementation, and evaluation of integrated marketing, communications, and business development initiatives that advance Ancillary Services’ strategic priorities, enhance brand awareness, improve customer engagement, and support revenue growth. The incumbent leads cross-functional marketing, digital, communications,



and partnership initiatives across Ancillary Services; develops and maintains strategic relationships with internal and external stakeholders; and ensures all activities align with University objectives and brand standards. The Associate Director, Marketing and Business Development is also accountable for performance measurement, budget management, and the provision of analysis, reporting, and recommendations that support evidence-informed decision-making and continuous improvement.

The Associate Director, Marketing and Business Development will:

Develop and execute comprehensive, strategic, measurable marketing and business development plans in collaboration with the AVP, Ancillary Services, and department Directors;

Identify opportunities and provide strategic recommendations that support revenue growth, market expansion, service enhancement, and customer engagement;

Develop marketing, sales generation, and communication strategies across Ancillary Services operations;

Establish, develop, and maintain strategic relationships with internal and external partners to support business development and revenue-generating opportunities;

Develop and oversee content strategies across digital and traditional channels, ensuring all marketing, communications, and content accurately reflect Ancillary Services and University priorities, brand standards, and strategic objectives;

Ensure all communications and marketing materials comply with accessibility standards, legislation, and University policies;





Lead and coordinate the planning, implementation, and evaluation of marketing, communications, digital, sponsorship, and business development initiatives;

Provide strategic direction for marketing campaigns, advertising, media planning, sponsorships, promotions, and outreach activities;

Establish performance indicators, targets, benchmarks, and measurement frameworks for marketing, communications, and business development initiatives;

Contribute to departmental strategic planning, annual budget development, and trimester reporting processes;

Provide comprehensive leadership to direct reports including a Social Media & Digital Content Coordinator and Graphic Designer.

Key Skills and Experience:

Undergraduate degree in a related field or the equivalent combinatio of education and experience;

Experience in marketing and communications, providing leadership, advice and expertise;

Demonstrated expertise in strategic marketing, communications, business development, brand management, and integrated campaign planning, including the development, implementation, and evaluation of complex marketing and communications strategies;

Extensive knowledge of marketing, communications, and customer engagement best practices, preferably within a post-secondary or similarly complex organizational workplace;

Exceptional written, verbal, presentation, and editing skills, with the ability to develop clear, compelling, and audience-focused communications under tight deadlines;

Proven ability to think strategically while executing tactically, translating organizational objectives into practical plans, initiatives, and measurable outcomes;

Strong

📌 Associate Director, Marketing and Business Development, Ancillary Services (Winnipeg)
🏢 Brock University
📍 Winnipeg