Company Description GOAT Marketing is a specialized social media marketing agency dedicated exclusively to real estate professionals. The company helps individual agents and teams differentiate themselves in competitive markets through strategic, high-impact social media campaigns. By focusing on real estate audiences, GOAT Marketing supports clients in attracting qualified buyers and sellers and converting followers into long-term clients. The agency emphasizes measurable results, brand-building, and content that directly supports agents’ business growth. Role Description This is a full-time, remote role for a Social Media Marketing Specialist at GOAT Marketing. The specialist will plan, create, and publish social media content tailored to realtors and real estate teams across major platforms. Daily responsibilities include developing content calendars, designing and writing posts, managing community engagement (comments, messages, and interactions), and optimizing campaigns based on performance metrics. The role also involves collaborating with internal teams and clients to refine messaging, align content with marketing goals, and stay current with platform trends and best practices. The specialist is expected to maintain consistent brand voice, monitor analytics,



and recommend data-driven improvements to increase reach, engagement, and lead generation. Qualifications
• Strong skills in Social Media Marketing and Digital Marketing, with experience planning and executing campaigns across multiple platforms.
• Proficiency in Social Media Content Creation, including writing, visual asset coordination, and basic content planning for real estate or similar industries.
• Solid foundation in Marketing principles, audience targeting, and brand positioning in digital environments.
• Excellent Communication skills, including transparent written communication, professional client interaction, and effective collaboration with remote teams.
• Ability to analyze social media metrics, use insights to optimize content and campaigns, and report performance clearly.
• Experience working in or with real estate, professional services, or agency environments is beneficial.
• Comfort with remote work tools, time management, and meeting deadlines in a fast-paced, client-focused setting.
• Preferred: Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Social Media Marketing Specialist (Montreal)
🏢 GOAT Marketing
📍 Montreal