Field Sales Representative – Food & Grocery (CPG/FMCG) | Manitoba & Saskatchewan

Location:
Winnipeg, Manitoba (Field-Based) Pay: $60,000–$70,000 per year (Base Salary + Commission)

Job Type
Full-time, Permanent

Job Description
ITN Food Corporation is hiring an experienced Field Sales Representative based in Winnipeg to develop and grow our food and grocery business across Manitoba and Saskatchewan, including periodic business visits to Saskatoon and Regina. For over 30 years, ITN Food Corporation has manufactured, imported and distributed grocery products across Canada and North America, including spices, lentils, chutneys, condiments and other consumer food products. We are looking for a results-driven sales professional with experience in food, grocery, CPG/FMCG, beverage or food distribution, who can develop new accounts, strengthen existing customer relationships and expand our market presence.

Key Responsibilities
• Develop new business with grocery stores, supermarkets, independent retailers, multicultural stores and distributors.
• Manage and grow existing customer accounts, increasing sales, product listings and distribution.
• Conduct regular field visits throughout Winnipeg and other assigned Manitoba markets.
• Travel periodically to Saskatchewan, including Saskatoon and Regina, for customer development and account management.
• Present products, negotiate sales opportunities and achieve assigned sales targets.
• Monitor competitor activities, market trends and customer opportunities.
• Coordinate customer orders,



deliveries and account follow-ups with internal teams. Requirements
• Required: Previous B2B field sales experience in food, grocery, CPG/FMCG, beverage, food distribution or a closely related industry.
• Proven ability to develop recent accounts and achieve sales targets.
• Experience working with grocery retailers, store owners, buyers or distributors.
• Strong communication, negotiation and relationship-building skills.
• Must be based in Winnipeg or willing to relocate.
• Valid driver's licence, reliable vehicle and willingness to travel across Manitoba and Saskatchewan.
• English proficiency required; Hindi, Urdu or Punjabi is an asset.
• Existing relationships within Manitoba or Saskatchewan grocery markets are an advantage.
• Legally authorized to work in Canada. Compensation & Benefits Total Annual Earning Potential: $60,000–$70,000
• Base

Salary:
$45,000–$48,000 annually.
• Performance-Based Commission: Target $15,000–$22,000 annually, subject to achieving sales targets.
• Paid time off.
• Employee discounts.
• Approved mileage and business travel expenses reimbursed according to company policy. Work Location & Travel
• Base: Winnipeg, Manitoba.
• Sales Territory: Manitoba and Saskatchewan.
• Regular local and regional customer visits, with periodic travel to Saskatoon, Regina and other assigned markets.
• Field-based / On the road.

How to Apply
Candidates with relevant experience in food, grocery, CPG or FMCG field sales are encouraged to apply through Linkedin.ca or email their resume to [email protected].

📌 Field Sales Representative – Food (Winnipeg)
🏢 ITN Food
📍 Winnipeg