Drive bilingual direct-to-consumer campaigns as a Marketing Specialist with Manulife, working hybrid in Montreal and supporting CoverMe and Affinity.This position supports acquisition, conversion, onboarding, and retention initiatives across paid and owned channels. You will coordinate campaign planning, localization, measurement, and optimization while applying customer insights and Québec market expertise. The work includes collaboration with internal teams, agencies, and business partners.Key Responsibilities:
Support integrated campaigns across acquisition, conversion, onboarding, and retentionCoordinate briefs, assets, approvals, timelines, and deliverablesApply segmentation, customer insights, and performance dataAssist campaign measurement, reporting,



and performance analysisPrepare French-language adaptations for Québec audiencesRequirements:
Three or more years of marketing experienceBachelor’s degree in Marketing, Business, or related fieldExperience supporting paid and owned marketing campaignsFamiliarity with Bill 101 and Bill 96Fluency in English and French, written and verbalBring campaign coordination, Québec localization, customer insights, and bilingual communication to Manulife’s CoverMe and Affinity marketing programs.
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📌 Bilingual Direct-To-Consumer Marketing Specialist (Winnipeg)
🏢 Manulife
📍 Winnipeg