Shape automotive software marketing through positioning, launches, and customer insight for AutoTrader.Ca, AutoSync, Dealertrack Canada, and CMS products. Work independently with cross-functional teams.As Product Marketing Manager, you will translate product strategy into explicit messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling.Key Responsibilities:
Develop product positioning, value propositions, and customer-focused messagingBuild and execute coordinated product and feature launch plansPlan campaigns supporting acquisition, adoption, and retentionCreate sales decks, one-pagers,



explanations, and training contentTrack measures and recommend messaging or campaign improvementsRequirements:
At least four years of product marketing experienceExperience in B2B SaaS, technology, or automotive softwarePositioning, launches, go-to-market, and sales enablement experienceStrong writing, storytelling, analytical, and stakeholder management skillsExcellent English;
French strongly preferred;
AI tools comfortBring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.Ca’s Canadian product portfolio.
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📌 Automotive Software Product Marketing Manager (Winnipeg)
🏢 Autotradercanada
📍 Winnipeg