Shape product marketing for Enverus in Calgary, using positioning, storytelling, and AI-powered workflows across the Minerals segment. This contractor role supports planned parental leave.
As Product Marketing Manager, you will own marketing for Minerals and Adjacent Markets. You will develop data-driven strategies supporting pipeline and ARR growth through messaging, launches, sales enablement, and demand-generation content. The work spans Enverus's energy-dedicated SaaS platform and customer journey.
Key Responsibilities:
- Develop differentiated positioning for buyer personas and adjacent markets
- Run go-to-market launches with messaging and cross-functional coordination
- Build battlecards, talk tracks, training, and sales playbooks
- Create demand-generation content with Growth Marketing and GTM teams
- Test AI workflows for analysis, personas, and content performance
Requirements:
- Two to four years' product marketing experience or equivalent
- Proven ownership of go-to-market launches from strategy through execution
- Experience working in B2B SaaS
- Excellent storytelling, messaging, writing, and communication skills
- Ability to manage projects, deadlines, metrics, and buyer journeys
Bring product marketing, launch execution, sales enablement, and AI workflow expertise to Enverus's Minerals segment in Calgary.