Drive performance marketing decisions through bidding, targeting, and creative testing for client accounts at Blacksmith Agency, with work from home available across three countries.
This full-time Paid Media Account Strategist role serves B2B and growing-brand clients at an AI-first digital agency. You own paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads. Your work connects campaign execution with measurable ROAS, CPA, pipeline, and trusted attribution.
Key Responsibilities:
- Own paid media for a book of client accounts
- Make budget allocation and bidding decisions
- Develop targeting and oversee creative testing
- Track conversions using GA4, tag manager, and pixels
- Shape quarterly roadmaps and explain performance narratives
Requirements:
- Three or more years managing Google Ads and Meta campaigns
- Hands-on experience building and optimizing campaigns
- Evidence of improving ROAS, CPA, or pipeline performance
- Experience serving multiple clients in an agency
- Clear spoken English for US client conversations
Use performance marketing expertise, attribution knowledge, and strategic judgment to guide measurable outcomes for Blacksmith Agency clients.