About DSL

DSL Ltd. is Western Canada’s largest premium foodservice equipment supplier and the exclusive Canadian factory-authorized service provider for brands like Taylor, Henny Penny and Franke. Our service business is growing, and we’re looking for a commercially driven person to grow with it.

About the role

You’ll own DSL’s service sales pipeline, selling recurring service agreements to QSR, convenience and restaurant brands across Western Canada. You’ll start with an established customer base and real service data, not a blank call list. In your first year, the focus is growing All-In-One (AIO) and Preventive Maintenance agreements and moving prepaid PM customers onto recurring plans. For the right person, there’s a clear path into a larger service sales role or equipment sales.

What you’ll do

- Build a pipeline through inbound inquiries, outbound calls and email outreach
- Use DSL’s service history, asset age and call frequency data to find and prioritize opportunities
- Sell DSL’s service programs, including AIO and Preventive Maintenance, with a focus on uptime, cost predictability and equipment life
- Convert prepaid PM customers to recurring maintenance agreements
- Prepare and finalize customer agreements, confirming scope, asset coverage and pricing
- Guide new customers through onboarding and complete handoffs to our service teams
- Act as a key contact for designated accounts to support retention and renewal
- Track pipeline activity and customer interactions in Microsoft 365 and our IFS service management system
- Deliver against service program revenue and agreement growth targets

Who you are

- Commercially driven: you’re motivated by targets and energized by closing deals
- A confident communicator: you're comfortable on the phone, clear in writing,



and credible when interacting with customers.
- Organized and disciplined: you manage your pipeline effectively and make sure nothing falls through the cracks.
- Data-informed: you use numbers to prioritize your time and spot opportunities others might miss
- Proactive: you don’t wait for leads to come to you
- Inside sales experience is an asset, as is a background in foodservice, equipment, facilities or B2B service contracts. We’ll back the right person regardless of background.
- High school diploma required; post-secondary education is an asset

Why DSL

- Compensation: $55,000–$65,000 base plus up to $25,000 annual bonus, tied to service agreement revenue targets
- Time off: 3 weeks’ paid vacation to start as your accrue
- RRSP matching: Company-matched RRSP program once eligible
- Benefits: Extended health, dental, vision and a health spending account
- Career path: A growing company means new opportunities for the right person
- Direct access: Report directly to the VP of Service and work with senior leadership from day one

Ready to apply?

Send your resume to [email protected] with Inside Sales Representative – Service Programs in the subject line. A cover letter is optional; a few lines on your sales results are welcome. Learn more about us at dslinc.com. Only candidates selected for an interview will be contacted, but we appreciate every application

Pay: $55,000.00-$65,000.00 per year

Perks:

- Company events
- Dental care
- Extended health care
- On-site parking
- Paid time off
- RRSP match
- Vision care

Application question(s):

- Do you have experience in inside sales, account management, business development, or a customer-facing sales role?
- Are you comfortable making outbound calls and proactively reaching out to potential customers to generate sales opportunities?

Work Location: In person

📌 Inside Sales Representative - Service Programs (Port Coquitlam)
🏢 Dsl
📍 Port Coquitlam