GPJ is hiring a Senior Director of Strategy to join our growing team. This role is hybrid, requiring you to report on-site to one of the following office locations a minimum of 2 days/week: You are the Senior Director of Strategy & Planning, and this role centers on leading the strategy and planning efforts that guide the development of experiential and event marketing programs for our clients and potential clients. The Strategy & Planning group is pivotal at GPJ, and you will take pride in being an essential member of both the client and agency teams. In this capacity, you will focus on building and nurturing strong trusted relationships with creative, account, and client teams to ensure ongoing client retention and advancement. You will work closely with Account Management and Creative leads to drive success and growth in both our existing client accounts and in pursuing new business opportunities. Your responsibilities encompass implementing and championing strategy and planning best practices on assigned client and recent business accounts, covering research, planning, account planning, strategy, and analytics. These briefs serve to inform and inspire the creative process, and you will also lead productive ideation sessions, write briefs, facilitate brainstorming, and participate in concepting sessions. Additionally, you will review, analyze, and provide recommendations to clients regarding their portfolio of events to align optimally with their annual event marketing plans. You will design comprehensive, audience-centric strategies that incorporate physical, digital, social, and mobile channels when appropriate, aiming to create powerful 360º experiences.



Leading and conducting research and planning activities related to developing experiential marketing solutions is another significant part of my role, which may involve workshops, stakeholder interviews, primary and secondary research, program auditing, and more. You will also play a role in mentoring Strategy & Planning team members, helping them learn and apply the process to client work. Lastly, you will develop and implement measurement and analytics frameworks that incorporate key metrics and KPIs for experiences that encompass live, mobile, social, and digital components. Notably, this position involves extensive writing and presenting to clients and prospective clients. Proficient in use of Windows environment (Outlook, Microsoft Word, Excel, Power Point,) and other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.). Express yourself clearly in writing and through visual imagery, presenting and communicating complex ideas and concepts clearly and simply. Be fluent in various research and discovery techniques as they apply to Strategy & Planning. Advanced knowledge of marketing and communications best practices and how they apply to our business, including Experiential/Event, Traditional, Digital, Social, Mobile and PR.



Self-direct without a need for constant supervision. Take control of situations and deliver proactively. Undergraduate degree is required and a graduate degree in business, marketing or communications is preferred ~Experience in these key areas is preferred: experiential marketing, strategy, planning, marketing, digital marketing and/or advertising. ~ Experience in digital, social and mobile technologies, strategies and tactics. Travel & Mobility ~ Ability to travel 25% Project Launch & Resource Management Strategy & Creative Management, Delivery & Deployment GPJ is the world leader in experiential marketing. We are a part of the Project Worldwide family. An independent, employee-owned global network of complementary, wholly owned agencies. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), and our low contribution healthcare option. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

📌 Brand And Media Partnerships Director (Quinte West)
🏢 Gpj
📍 Quinte West