As the business prepares to define and lead a new category, they are seeking a Vice President of Marketing to build and scale a world-class marketing engine from the ground up. This is a rare opportunity to write the marketing playbook for a platform shaping the future of creative work. The VP of Marketing will own the entire marketing funnel, from brand and acquisition through activation, engagement, and retention, and will play a critical role in establishing long-term market leadership. The Role As VP of Marketing, you will serve as the strategic architect behind brand, growth, and go-to-market execution. You will transform marketing from a collection of channels into a cohesive, data-driven system that attracts, activates, and retains a global audience of creators, media companies, and digital-first businesses. Build the Marketing Engine Develop and execute a comprehensive marketing strategy that establishes the platform as a category leader. Own the full marketing funnel, from awareness and acquisition through activation, retention, and advocacy. Design scalable systems that convert interest into long-term customer value. Product Marketing & Positioning Define and communicate clear, compelling value propositions that resonate with target audiences. Create clear upgrade paths and expansion narratives that support long-term growth. Organic Growth & Community Marketing Build and scale organic acquisition channels, including content, community, partnerships, and advocacy.



Ensure brand voice and community engagement remain authentic, creator-first, and culturally relevant. Digital & Performance Marketing Own the full digital marketing ecosystem, including paid media, performance marketing, SEO, and lifecycle automation. Ensure alignment between performance marketing and broader brand strategy. Data, Measurement & Optimization Establish a culture of measurement, experimentation, and accountability across the marketing organization. Use analytics and insights to inform strategy, optimise spend, and improve funnel performance. Team Leadership & Culture Recruit, lead, and mentor a high-performing, multidisciplinary marketing team. Collaborate cross-functionally with Product, Sales, Customer Success, and Leadership. Experience & Leadership 10+ years of marketing experience, with 5+ years in a senior leadership role at a high-growth SaaS company. experience in creator-focused or community-driven platforms is a major plus. Growth & Product Marketing Expertise Proven success building and scaling organic acquisition channels from the ground up. Data & Technology Fluency Highly data-driven, with strong command of marketing analytics and performance measurement. Hands‑on experience with up-to-date marketing technology stacks, including CRM, marketing automation, and SEO tooling. Bias toward action, ownership, and building from first principles.

📌 Vice President, Brand & Marketing Content (Toronto)
🏢 Salt
📍 Toronto