The business is in the middle of a major brand and product refresh, and they’re looking for a Head of Marketing to lead go-to-market and bring the new brand to life. This is a great fit for a hands-on, AI-savvy marketer with a startup mindset who wants to build something from the ground up, and who sees this as the role that sets them up for a future CMO seat. You’ll own marketing end to end, from strategy and budget to brand, experimentation, CRM and lifecycle. You’ll partner closely with Product and leadership on the relaunch, have direct access to senior decision-makers, and have real room to test bold ideas, including unconventional campaigns and local activations. In your first 90 days, you’ll review in-market tests and make scale-or-stop calls, set lifecycle priorities and launch the first CRM programs, ship your first campaigns and deliver next year’s marketing plan. Set the marketing strategy and annual plan, and own the budget. Own CRM and lifecycle strategy across onboarding, retention and reactivation, working with a CRM specialist who builds the platform and flows. Run creative campaigns and local activations, including events,



that get people talking. Run marketing on AI in-house, using it for content, creative variants, analysis and campaign operations. Help make this team a model for how AI-driven marketing can work across the wider organization. Use good judgment on brand quality, accuracy and data privacy when deciding what to automate. 4+ years in growth, performance or brand marketing, ideally at a startup or scale-up in consumer tech, apps or marketplaces. A track record across both brand and performance, including memorable campaigns or events backed by data on what they delivered. Strong data skills, including attribution, and comfort building your own dashboards. AI-native, with explicit examples of using AI to speed up content, creative, analysis or campaign operations. Working knowledge of CASL and consent-based marketing. Two-sided marketplace experience and brand strategy experience are strong assets. This role is for the hands-on marketing leader who wants to own the full picture and build it with AI. #

📌 Director, Marketing (Remote) - Remote (Toronto)
🏢 Professional Staffing
📍 Toronto