District Sales Manager Edmonton, AB, CAN, T6E 5P6 Employment Status: Full-time Posting Start Date: 10/19/26 The District Sales Manager (DSM) is responsible for driving profitable revenue growth across the district by providing strong sales leadership, coaching, and strategic directions to branch sales teams. Reporting to the District Manager, the DSM partners closely with Branch Managers and Sales Representatives to achieve equipment rental, sales, revenue, and profitability objectives. This role plays a critical part in developing current business opportunities, strengthening customer relationships, identifying market trends, and aligning sales and operational efforts to support district growth. Sales Leadership & Revenue Growth Lead and support sales activities across the district to achieve equipment rental, sales, revenue, and profitability targets. Partner with the District Manager and Branch Managers to establish sales territories, goals, forecasts, and growth strategies. Develop and execute strategic sales plans aligned with corporate objectives. Drive profitable revenue generation through new business development and expanded customer relationships. Support key account growth by working collaboratively with National Account and Strategic Account teams. Identify opportunities to increase market share and grow the district portfolio toward established revenue and rental targets. Coach, mentor, and develop Sales Representatives, TSRs, Sales Associates, and counter staff. Conduct regular ride-alongs, sales calls, territory reviews, and performance discussions. Recruit, onboard,



and develop new sales talent as required, particularly in identified growth areas such as the Grande Prairie and Fort Saskatchewan markets. Lead regular sales meetings to communicate priorities, share best practices, and reinforce strategic objectives. Customer Relationship Management Build and maintain strong relationships with key customers and stakeholders across the district. Participate in customer meetings, sales blitzes, and customer-focused events that strengthen business relationships and uncover growth opportunities. Ensure a high level of customer satisfaction by proactively addressing concerns and supporting solution-based selling. Strategic Planning & Market Analysis Analyze market trends, customer needs, competitor activities, pricing structures, and industry developments. Collaborate with district leadership to identify new market opportunities and respond effectively to competitive pressures. Leverage Salesforce and other business systems to monitor pipeline activity, sales performance, and forecasting accuracy. Align sales objectives and activities with branch operations and sales coordinators.



Partner with fleet management teams to ensure equipment availability and support revenue growth initiatives. Monitor sales performance against forecasts, budgets, and strategic goals. Manage expenditures and sales programs to ensure alignment with district financial objectives. Strong leadership, coaching, and team development skills Strategic sales planning and execution Relationship-building and customer engagement Performance management and coaching Sales forecasting and pipeline management Market analysis and competitive intelligence Proficiency with CRM systems, particularly Salesforce 5-10 years of successful experience in outside sales, sales management, or leadership roles within the equipment rental industry. ~ Demonstrated experience leading and developing sales teams. ~ Strong planning, negotiation, and problem-solving capabilities. ~ Proficiency with Salesforce and related sales technologies. ~ Ability to travel and be in the field 80% of the time across the district. Pay Range: $150,000 - $165,000 plus bonus Medical, Dental, and Vision Coverage Life and disability insurance Healthcare spending account Building Your Financial Future Company matched Pension Plan Registered Retirement Savings Plan Tax Free Spending Account (TFSA) Paid Vacation Time Off (Minimum 3 weeks) Employee Assistance Program (EAP) Auto & Home Insurance Discounts Life Insurance Supplemental Life Insurance Disability Insurance Herc Rentals does not utilize Artificial Intelligence (AI) for sourcing or recruiting candidates. #

📌 Area Sales Manager (Edmonton)
🏢 Herc Rentals
📍 Edmonton