Shape audience activation and monetization strategy at CBC/Radio-Canada through product leadership, data strategy, and ad experience evolution.

This permanent, full-time Director role sits within Digital Media and partners with Media Solutions. You will support audience segmentation, inform monetization data roadmaps, and strengthen CBC and Radio-Canada’s broader digital ecosystem. The hybrid arrangement combines in-office and work from home in Toronto.

Key Responsibilities:

- Support day-to-day audience segmentation activities
- Inform monetization data strategy and roadmaps
- Activate first-party audience data to generate revenue
- Establish testing practices for ad experiences
- Create product synergies across the digital ecosystem

Requirements:

- Five to seven years leading progressively in media or advertising
- Expertise in advertising, digital transformation, and consumer behaviour
- Adaptability and resilience during organizational change
- Superior relationship management and strategic negotiation skills
- Bilingual French and English proficiency highly desirable

Bring monetization, audience data, and strategic relationship leadership to CBC/Radio-Canada’s evolving digital products.

📌 Director Audience Activation Monetization (Toronto)
🏢 CBC / Radio-Canada
📍 Toronto