Drive customer expansion at Varicent through integrated campaigns, lifecycle marketing, and data-driven optimization across existing accounts. This marketing role supports revenue growth. As a Senior Customer Marketing Manager, you will lead strategy, execution, and optimization within Varicent’s Marketing organization. You will create campaigns supporting cross-sell, upsell, adoption, and pipeline growth. The work spans customer lifecycle marketing, account-based marketing, segmentation, and stakeholder coordination. Key Responsibilities:
Design integrated customer expansion campaigns across multiple channels Develop targeting strategies using lifecycle and account health data Coordinate campaign planning, prioritization,
and launch readiness Analyze engagement data and improve expansion outcomes Build scalable campaign frameworks and reporting processes Requirements:
Seven or more years of B2B marketing experience Experience executing campaigns supporting pipeline and customer growth Marketing automation platform experience, including HubSpot or Marketo Salesforce experience for reporting and attribution Robust analytical, communication, and project management skills Lead customer expansion marketing at Varicent with lifecycle strategy, campaign execution, segmentation, and measurable revenue contribution.