Do you get energized by finding efficient growth in places most brands overlook, and think about paid acquisition as an orchestrated portfolio rather than a collection of siloed platforms? If so, you might be our next Director of Growth Marketing Pok Pok is on a mission to raise the next generation of creative thinkers. We're the team behind the Apple Design Award–winning Montessori-inspired app, Pok Pok, and were named one of TIME's 100 Most Influential Companies of 2025. Our award-winning digital toys and videos empower children to think outside the box, dream big, and explore their creativity in a mindful way. Pok Pok is an equal chance employer committed to diversity and inclusion. We want the products we develop to reflect the diversity of the world we live in, and it starts with our own team. Pok Pok is looking for a Director of Growth Marketing to lead and diversify our paid media acquisition engine. Reporting to the VP of Growth and Marketing, you’ll own channel strategy, budget allocation, testing, and execution. You’ll be hands‑on when needed, but your real job is orchestrating the system: understanding how channels scale and interact, where incremental growth lives, and how creative and media work together. The right person is equally comfortable with unit economics, creative strategy, and big goals with lots of autonomy. This is a hybrid role based downtown Toronto with 2-3 days of in‑office presence required. Shape the performance media strategy, including channel mix, budget allocation, new experiments, and the roadmap for diversifying spend across a broader portfolio. Lead, mentor and grow the performance team. Ensure insights, creative strategy, and media strategy are intertwined,



not siloed Contribute to our measurement foundation as a key stakeholder in attribution, incrementality, and reporting. The performance, development, and output of the UA, creative, and design team. A disciplined, well‑documented testing and learning system across channels. 8+ years in performance/growth marketing, including experience owning multi‑channel paid acquisition at meaningful scale. ~ A track record of building or scaling channel mix, ideally several of Meta, TikTok, Google/YouTube/UAC, Reddit, Apple Search Ads, and programmatic. ~ Fluency in how creative strategy drives performance, and the instinct to treat media and creative as a single system. ~ A bias for action: you run disciplined tests, learn from imperfect data, and keep the machine moving. ~ Bonus Points if You Have: Experience marketing a mobile app or subscription product. Background in a product category serving parents, families or kids. Hands‑on fluency in measurement/attribution tooling (MMPs, incrementality testing). Experience managing agency or freelance relationships alongside an in‑house team. animals, music, travel, video games, kids, cooking, yoga, building robots, going to museums, You'll have the unique opportunity to build, grow and make your mark joining a fast‑growing start‑up early on. ~ Work from our beautiful brick‑and‑beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station ~ Flexible hybrid working arrangements. ~3 weeks of paid vacation, plus a 2‑week holiday office closure, because life outside of work matters ~ Competitive compensation, including employee stock options and health benefits. ~ We love field trips, playtesting with kids in our community, toy research, science centres and museums.

📌 Marketing Manager, Performance Marketing (Toronto)
🏢 Pok Pok
📍 Toronto