Shape B2B growth strategy remotely for Demand Spring, using ICP development and positioning to clarify who clients target and why buyers care.

As a fractional executive reporting to the CEO, you will advise client leadership and architect strategic foundations. Your work spans segmentation, messaging, content strategy, and revenue marketing execution across multiple engagements.

Key Responsibilities:
Lead buyer journey mapping, persona research, and customer insight projects
Design voice of customer research using interviews and surveys
Develop validated ICP, segmentation, and positioning frameworks
Build messaging hierarchies and content strategies for buyer journeys
Translate strategy into sales enablement and marketing handoffs





Requirements:
10+ years in B2B brand, growth, or positioning strategy
Successful ICP, segmentation, and positioning framework experience
Robust win-loss research and competitive intelligence capabilities
Excellent writing and narrative construction skills
Executive workshop facilitation and cross-functional alignment experience

Bring senior consulting judgment, research strength, and strategic writing to Demand Spring’s remote growth engagements across Canada or the USA.
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📌 Vice President Growth Strategy Consulting Toronto
🏢 Demand Spring
📍 Toronto