Shape Paddle’s organic and AI discoverability strategy using SEO, AEO, and LLM citation expertise in a digital-first work model. Help audiences find trusted answers. As Organic and AI Search Manager, you’ll connect search strategy, content, and changing discovery behavior. You’ll partner with Brand, product marketing, and Growth to make Paddle easy to find, trust, and surface in AI-generated answers. Reporting to the Head of Web, you’ll turn insight into decisions. Key Responsibilities:

Own Paddle’s organic and AI discoverability strategy Audit traditional search, AI responses, and LLM citations Build prioritized roadmaps from visibility gaps Guide content updates, refreshes, and new content Track citation share, voice, and organic visibility Requirements:

Strong technical, on-page, and off-page SEO foundation Building expertise in AI, LLM, AEO, or GEO Experience influencing content, brand, or product marketing teams Ability to turn complex data into transparent direction Ability to connect organic performance with pipeline Bring organic strategy, AI discoverability, and content judgment to strengthen Paddle’s visibility across search and machine-generated answers.

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📌 Organic AI Search Manager (Winnipeg)
🏢 Paddle
📍 Winnipeg