Lead Marketing measurement and data science for TD in Toronto, connecting analytical results with customer and business outcomes.
As Senior Manager, Data Science, you will lead enterprise Marketing measurement within TD’s Analytics, Insights, & Artificial Intelligence team. Your work spans Marketing ROI, attribution, 1:1 campaign measurement, reporting, data foundations, and analytical enablement. You will guide a team while partnering with Marketing, Technology, data engineering, and enterprise stakeholders.
Key Responsibilities: Advance frameworks demonstrating Marketing investment value and effectiveness
Develop attribution, ROI, and campaign measurement capabilities
Support Salesforce migration through analytical data requirements
Establish KPIs, definitions, controls, and monitoring
Translate analytics into recommendations for Marketing executives
Requirements: University degree in a quantitative discipline
5–7+ years of relevant analytics or data science experience
Experience leading analytics professionals or complex initiatives
Knowledge of Marketing ROI, attribution, or campaign measurement
SQL, Python or PySpark, and Databricks experience
Shape trusted Marketing measurement at TD through data science, stakeholder influence, and transparent business-focused recommendations in Toronto.