Lead Sidetrade’s global demand engine from Calgary’s hybrid workplace, combining B2B SaaS marketing expertise with pipeline growth leadership.
As Vice President Demand Generation, you will own strategy and execution across Europe and North America. Build demand programs spanning paid media, SEO/SEM, email nurture, content, webinars, and field events. Partner with Sales leadership on targets, campaign priorities, and ABM programs. Use Marketo, Salesforce, and intent platforms to strengthen reporting and attribution.
Key Responsibilities: Own global demand generation strategy across target markets
Build and lead the demand generation team
Execute integrated campaigns across multiple channels
Develop ABM programs for strategic enterprise accounts




Present pipeline and ROI reporting to executives
Requirements: Eight or more years of progressive B2B SaaS marketing experience
Three or more years leading senior demand generation functions
Proven pipeline scaling and measurable revenue impact
Experience with Marketo, Salesforce, and ABM platforms
Robust analytical, leadership, and communication skills
Shape Sidetrade’s demand strategy through ABM, multi-channel campaigns, marketing technology, and accountable pipeline reporting.

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📌 Vice PresidentB Demand Generation (Alberta)
🏢 Sidetrade Group
📍 Alberta