Shape product marketing for Enverus in Calgary, using positioning, storytelling, and AI-powered workflows across the Minerals segment. This contractor role supports planned parental leave.
As Product Marketing Manager, you will own marketing for Minerals and Adjacent Markets. You will develop data-driven strategies supporting pipeline and ARR growth through messaging, launches, sales enablement, and demand-generation content. The work spans Enverus’s energy-dedicated SaaS platform and customer journey.
Key Responsibilities: Develop differentiated positioning for buyer personas and adjacent markets
Run go-to-market launches with messaging and cross-functional coordination
Build battlecards, talk tracks, training, and sales playbooks
Create demand-generation content with Growth Marketing and GTM teams
Test AI workflows for analysis, personas, and content performance
Requirements: Two to four years’ product marketing experience or equivalent
Proven ownership of go-to-market launches from strategy through execution
Experience working in B2B SaaS
Excellent storytelling, messaging, writing, and communication skills
Ability to manage projects, deadlines, metrics, and buyer journeys
Bring product marketing, launch execution, sales enablement, and AI workflow expertise to Enverus’s Minerals segment in Calgary.