CA$90,000.00–CA$105,000.00 yearly

Digital Marketing Lead Turning Point Brands Canada Location: Laval, Quebec (hybrid). Open to remote work from Ontario for exceptional candidates. Reports to: Director, E-Commerce & Digital Market

Permanent, Full-time

Manage and engage the company’s digital platforms, including Facebook, Instagram, TikTok, Google, and Marketplace.

Analyze the company’s current social media presence and recommend practical improvements.

Develop, plan, and coordinate the content calendar to ensure a consistent, relevant, and brand-aligned online presence.

Create and implement initiatives to increase brand awareness, community engagement, and company visibility.

Write, create, and publish original content tailored to each platform, including posts, photos, videos, and visual assets.

Collaborate with internal teams and branch locations to identify content opportunities and showcase the company’s products, teams, and initiatives.

Respond to comments, private messages, and inquiries received through various platforms.

Manage customer inquiries through to resolution while maintaining a positive brand experience.

Report customer feedback, needs, trends, and interests to management.

Monitor digital trends and explore new opportunities, including YouTube, video content, and artificial intelligence tools.

Track and analyze platform and campaign performance metrics and recommend optimization strategies.

Travel to various branch locations, when required, to create authentic, on-site content.

Perform any other related duties as required.





Advantages

Significant autonomy and creative freedom to propose and implement your ideas.

Strategic role with a direct impact on brand growth and development.

Hybrid position offering flexibility and independence in organizing your work.

Company-provided cellphone, laptop, and necessary equipment.

Mileage reimbursement for required travel.

Dynamic work environment within a growing Quebec-based company.

Opportunity to directly contribute to the evolution of the company’s digital presence.

Competitive employee discounts.

Job requirements

Minimum of 3 years of relevant experience in social media management, content creation, or digital marketing.

Demonstrated experience independently managing social media accounts for a company or brand.

Robust proficiency with Facebook, Instagram, and TikTok.

Experience in content creation, including copywriting, photography, videography, and visual design.

Ability to develop content strategies, analyze results, and provide actionable recommendations.

Excellent written communication skills, creativity, autonomy, and initiative.

Portfolio or concrete examples of campaigns, managed accounts, or created content required.

Professional bilingualism in French and English required (approximately 50% of communications are conducted in English).

Valid driver's license and access to a vehicle for required travel.

Occasional availability during evenings and weekends for activities, events, or content creation needs.

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