Lead Kits category strategy at Maple Leaf Foods through consumer insight, innovation planning, and cross-functional commercial leadership. Build growth plans grounded in 3Cs and 4 Ps.
As Category Marketing Manager, Kits, you will develop annual category plans and a one-to-three-year innovation pipeline. The work connects consumer, customer, competitor, and company insights with product, price, promotion, and placement decisions. You will partner with Brand, Sales, Finance, Revenue Growth Management, Supply Chain, Product Development, and Operations to deliver measurable results.
Key Responsibilities: Develop category plans and monitor revenue, profitability, and market share
Prioritize innovation and renovation opportunities across the Kits portfolio
Lead commercialization of current product innovations and track launches




Translate brand positioning into packaging and shopper communications
Turn category plans into selling stories and channel activation
Requirements: Bachelor’s degree in business, marketing, or related discipline
Results in CPG marketing, category management, or commercial roles
Understanding of P&L;, pricing, promotional, and margin analysis
Experience translating insights into growth plans and recommendations
Ability to influence cross-functional teams without direct authority
Bring commercial judgment, analytical capability, and innovation leadership to grow Maple Leaf Foods’ Kits category.

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📌 Kits Category Marketing Manager (Ontario)
🏢 Maple Leaf Foods
📍 Ontario