Pay at Intact is about much more than just salary.

Flexible work arrangements and a hybrid work model Possibility to purchase up to 5 extra days off per year Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life) Salary range (but not limited to): 161,600 - 197,500 Annual bonus target, based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 20% As part of our commitment to Win As A Team , we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long-term security for our employees beyond their careers.

We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including: experience, skills, qualifications, anticipated contribution to role, internal equity, etc.

The salary range presented above is based on a 35-hour workweek and would represent a majority of different candidate profiles.

However, we encourage candidates who may fall outside of this range to apply as well.

About the role At Intact, we believe innovation and customer experience are at the heart of everything we do.

With a commitment to excellence, we push the boundaries of digital marketing to deliver smart, customer-focused solutions.

We’re looking for a visionary leader to spearhead our marketing technology, digital platforms and marketing analytics strategy while enhancing our capabilities in an ever-evolving setting.





Role Overview As the Director, Marketing Technology, Analytics and Digital Platforms, you will lead the development and implementation of Intact’s Mar

Tech, Digital Platforms and Marketing Analytics strategy.

You will oversee the management of our technology platforms while collaborating with marketing, IT, and analytics teams to create integrated solutions that maximize campaign efficiency and impact.

Your role will be critical in accelerating our digital transformation and personalizing the customer experience.

Key Responsibilities Mar

Tech Strategy: Develop and execute a forward-thinking Mar

Tech vision aligned with Intact’s strategic goals.

Assess and recommend emerging technologies to enhance customer engagement, automation, and marketing outcomes.

Maintain a prioritized roadmap focused on business value, customer impact, and operational efficiency.

Platform Management: Oversee core Mar

Tech capabilities, including CMS, CMP, customer data, marketing automation, personalization, digital experience, and measurement.

Ensure platforms are integrated, scalable, secure, and effectively adopted.

Manage technology partners, platform performance, and investment optimization.

Cross-functional Collaboration: Work closely with marketing, IT, and data teams to define and execute aligned solutions.

Act as a strategic liaison between technical and marketing teams.

Act as the strategic bridge between marketing, IT,



data, analytics, business teams, and external partners.

Enable teams through clear processes, standards, training, and change management.

Data, Governance, and Measurement: Partner with data, privacy, security, and analytics teams to promote responsible use of customer data.

Strengthen governance for consent, identity, data quality, and audience activation.

Measure the effectiveness of Mar

Tech solutions and provide data-driven recommendations.

Identify opportunities for optimization and growth in technology investments.

Lead the marketing analytics team and roadmap.

Team Leadership: Build and manage a team of Mar

Tech experts.

Foster a culture of innovation, continuous learning, and results-driven thinking.

What you bring to the table: Bachelor’s degree in marketing, information technology, or a related field (MBA is an asset).

Minimum of 10 years of experience in digital marketing and/or technology, with at least 5 years in a Mar

Tech leadership role.

Proven expertise in modern Mar

Tech ecosystems such as Salesforce Marketing Cloud, Adobe Experience Manager, Adobe CJA/Analytics, etc.

Strong understanding of customer data, automation, and personalization concepts.

Excellent leadership skills with the ability to drive complex projects.

Proficiency in interpreting data to guide strategic decision-making.

For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

No Canadian work experience required however must be eligible to work in Canada. #LI-Hybrid Ce poste jouera un rôle essentiel au sein de notre équipe. | This position will fill an essential role in our team.

📌 Director Marketing Technology Analytics & Digital Platforms (Montreal)
🏢 Intact Financial
📍 Montreal