Bring CRM and promotional operations expertise to Fanatics Betting and Gaming, with live-platform troubleshooting and incident leadership at the center.
This senior role sets delivery standards across campaigns, promotions, and content for Fanatics’ owned channels. You will manage operational readiness from approved brief through deployment and monitoring, while partnering with Product, Engineering, Commercial, Compliance, and Legal. Your leadership will strengthen controls, player experience, and recurring incident resolution.
Key Responsibilities: Control end-to-end delivery across CRM and promotional workstreams
Troubleshoot execution issues and coordinate recovery communications
Drive root-cause resolution for recurring high-severity incidents
Set standards for audiences, eligibility, testing, deployment,



and monitoring
Partner with CRM Planning, Customer Support, and VIP
Requirements: Six-plus years in CRM, campaign, promotional, or delivery operations
Solid knowledge of XtremePush, Braze, Optimove, or similar platforms
Proven incident response and operational judgment under pressure
Process, controls, service-level, and performance-reporting improvement experience
Experience in regulated iGaming or sports betting preferred
Use CRM operations, promotional platforms, governance, and incident management expertise to improve Fanatics Betting and Gaming delivery.

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📌 Senior CRM Promotions Operations Lead (Ontario)
🏢 Fanatics Betting & Gaming
📍 Ontario