Shape audience activation and monetization strategy at CBC/Radio-Canada through product leadership, data strategy, and ad experience evolution.
This permanent, full-time Director role sits within Digital Media and partners with Media Solutions. You will support audience segmentation, inform monetization data roadmaps, and strengthen CBC and Radio-Canada’s broader digital ecosystem. The hybrid arrangement combines in-office and work from home in Toronto.
Key Responsibilities: Support day-to-day audience segmentation activities
Inform monetization data strategy and roadmaps
Activate first-party audience data to generate revenue
Establish testing practices for ad experiences
Create product synergies across the digital ecosystem
Requirements: Five to seven years leading progressively in media or advertising
Expertise in advertising, digital transformation, and consumer behaviour
Adaptability and resilience during organizational change
Superior relationship management and strategic negotiation skills
Bilingual French and English proficiency highly desirable
Bring monetization, audience data, and strategic relationship leadership to CBC/Radio-Canada’s evolving digital products.