Lead Shopping Ads and paid media strategy remotely at Directive Consulting, connecting feeds, search, and social performance to revenue outcomes.
The Strategist, Shopping & Marketplace owns client engagements across DTC and B2B customer generation. You will guide account strategy, direct Specialists, and contribute to Directive Commerce methodology. The work spans Google, Microsoft, Meta, LinkedIn, and TikTok. You will also connect platform data with ecommerce and CRM outcomes for executives.
Key Responsibilities: Lead Shopping, paid search, and paid social account strategy
Direct feed taxonomy, enrichment, mapping, and catalog architecture
Build campaigns around B2B buyer behavior and customer generation
Present strategy, proposals,



and business reviews to client executives
Document frameworks and contribute to training and sales enablement
Requirements: Four or more years managing paid media
Two or more years with Shopping, feeds, or Amazon
Fluency in Feedonomics, GoDataFeed, or equivalent platforms
Experience with B2B clients or high-SKU catalogs
Robust communication and C-suite presentation skills
Shape Shopping, marketplace, search, and social strategy while translating channel performance into measurable B2B and DTC revenue outcomes.

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📌 Shopping Marketplace Strategy Director (Ontario)
🏢 Directive
📍 Ontario