full time . Remote/In-Office/Hybrid We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond. Born in Ottawa, ON, we've grown from a bold idea to one of the city's most exciting startups, securing a deal on Dragons' Den and ranking among Ottawa's fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we're disrupting the skincare industry in a big way. At Bushbalm, you'll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. Be part of a rapidly growing and creative skincare brand making waves in the beauty industry. Gain strong opportunities for career growth and career development. Help expand a brand that is available in Ulta Beauty locations nationwide and 25,000+ waxing salons. We're looking for an E-Commerce Strategist to elevate the online shopping experience, sharpen product discovery, and drive conversion through hands-on, data-informed execution. As the E-Commerce Strategist, you'll own how our products, collections and campaigns come to life on-site. You'll work closely with the Senior Manager, E-commerce, who sets the overall strategy. In this hands-on, execution-driven role, you will be deeply involved in Shopify Plus, navigating both front-end presentation and back-end configurations like metafields, templates, product data, and release QA. Balancing technical expertise with strategic vision, you will leverage data to identify friction across the user experience,



implementing targeted enhancements and experiments that directly optimize AOV and conversion rates. The starting salary range for this position is $70,000 to $80,000 CAD. Plan and execute product launches, collections and seasonal merchandising, from back-end setup to front-end display. Own site taxonomy, navigation and category merchandising to drive conversion, sales and AOV. Format product content and maintain metadata to support on-site search and SEO. Partner with creative, email and paid teams to align site content with every campaign. Act as the day-to-day business owner of the Shopify Plus storefront and its apps, including product data, metafields and metaobjects. Run UAT and QA for site changes, theme updates and app launches, and drive root-cause analysis on recurring issues. Lead site optimization initiatives such as guest vs. Support agency-led projects, such as My Account and Education Portal optimizations, from requirements through launch. Recommend apps that improve the shopping experience, site performance and team productivity. Audit the customer journey (navigation, search, PDPs, cart and checkout) to identify friction and recommend solutions. Maintain a prioritized backlog of fixes and tests based on business impact and site health. Plan, launch and analyze A/B tests,



turning results into recommendations for the Senior Manager, E-commerce. Have 3-5+ years in e-commerce merchandising, digital product or site operations roles. Are confident working hands-on in Shopify Plus, including metafields, product data, collections and apps. Have run UAT, logged and triaged defects, and coordinated releases with developers or technology partners. Can build site experiences that balance brand storytelling with conversion. Are data-minded and comfortable in Shopify Analytics, GA4 and spreadsheets; Strong working knowledge of Figma, comfortable building site mock-ups and polished presentations from scratch for stakeholder presentations. Working knowledge of Liquid, HTML and CSS, enough to make small theme edits or brief a developer precisely. Experience with A/B testing or CRO tools, and with heatmaps or session recordings. Hands-on expertise with key e-commerce tools, including Shopify Flow, subscription services, loyalty programs, cross-selling platforms and Figma. Competitive salary and comprehensive benefits package. Flexible work environment (remote/hybrid options where applicable). Health and wellness benefits, including a lifestyle spending account. Inclusive and dynamic company culture with team-building events We do not use artificial intelligence (AI) to screen, evaluate, rank, or make decisions about candidates at any stage of our recruitment process. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process.

📌 Ecommerce Brand Strategist (Quebec City)
🏢 Bushbalm Skincare
📍 Quebec City