Own paid acquisition for Betstamp Ventures in Toronto, combining Meta expertise with creative testing and disciplined campaign scaling.
As Performance Marketing Lead, you will run acquisition across consumer brands on Meta and Google. You will manage budgets, bidding, pacing, attribution, tracking, and cohort economics. The work also includes creative briefs, testing, reporting, launch planning, and channel expansion.
Key Responsibilities: Structure Meta and Google campaigns across consumer brands
Manage budgets, bidding, pacing, and daily campaign performance
Brief designers and use AI tools for creative testing
Build launch runbooks for paid acquisition within days
Test recent channels beyond Meta against profitability standards
Requirements: Three to six years running paid acquisition for consumer apps or ecommerce
Hands-on Meta Ads expertise in testing and scaling
Fluency with attribution, tracking, and cohort economics
Creative judgment for briefing and evaluating advertisements
Toronto-based, able to work from King Street West most days
Bring paid acquisition ownership, creative judgment, and performance measurement skills to scale Betstamp Ventures consumer brands.