Own user onboarding and activation as a Senior Growth Product Manager in San Francisco or Toronto, with hybrid Tuesdays and Wednesdays onsite. This hands-on product leader owns the first 30 days of the customer journey. You will manage PLG, onboarding, activation, retention, and freemium-to-paid conversion. The work requires A/B testing, funnel experimentation, and cross-functional partnership with Engineering, Design, and Growth Marketing.

Key Responsibilities

Own the PLG funnel from signup through paid conversion Improve conversion through A/B testing and funnel experimentation Optimize onboarding for different customer segments Partner with Engineering, Design, and Growth Marketing Create personalized onboarding experiences using AI

Requirements:

8+ years of Product Management experience 4–5+ years focused on Growth Product Experience owning complex multi-user onboarding funnels Robust PLG, activation, and conversion experience Hands-on Amplitude, Mixpanel, Statsig, or similar experience Bring growth product leadership, onboarding expertise, and experimentation skills to improve activation and paid conversion across customer journeys.

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📌 Senior Growth Product Manager Onboarding (Toronto)
🏢 Prime Talent Recruiting
📍 Toronto