Drive bilingual direct-to-consumer campaigns as a Marketing Specialist with Manulife, working hybrid in Montreal and supporting CoverMe and Affinity.
This position supports acquisition, conversion, onboarding, and retention initiatives across paid and owned channels. You will coordinate campaign planning, localization, measurement, and optimization while applying customer insights and Québec market expertise. The work includes collaboration with internal teams, agencies, and business partners.
Key Responsibilities: Support integrated campaigns across acquisition, conversion, onboarding, and retention
Coordinate briefs, assets, approvals, timelines, and deliverables
Apply segmentation, customer insights, and performance data
Assist campaign measurement, reporting,



and performance analysis
Prepare French-language adaptations for Québec audiences
Requirements: Three or more years of marketing experience
Bachelor’s degree in Marketing, Business, or related field
Experience supporting paid and owned marketing campaigns
Familiarity with Bill 101 and Bill 96
Fluency in English and French, written and verbal
Bring campaign coordination, Québec localization, customer insights, and bilingual communication to Manulife’s CoverMe and Affinity marketing programs.

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📌 Bilingual Direct-to-Consumer Marketing Specialist (Quebec City)
🏢 Manulife
📍 Quebec City